BibTeX record journals/ijim/IsmailRYZHL16

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@article{DBLP:journals/ijim/IsmailRYZHL16,
  author    = {Mohammad Ismail and
               Razli Che Razak and
               Mohd Rafi Yaakob and
               Mohd Nazri Zakaria and
               Nadia Hanum and
               Azyanee Luqman},
  title     = {Predictive Modelling of Mobile Marketing Usage among Generation {Y:}
               {A} Preliminary Survey},
  journal   = {iJIM},
  volume    = {10},
  number    = {2},
  pages     = {49--57},
  year      = {2016},
  url       = {http://www.online-journals.org/index.php/i-jim/article/view/5545},
  timestamp = {Tue, 31 May 2016 18:15:17 +0200},
  biburl    = {https://dblp.org/rec/bib/journals/ijim/IsmailRYZHL16},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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