BibTeX record journals/ijebm/HuangY12

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@article{DBLP:journals/ijebm/HuangY12,
  author    = {Jen{-}Hung Huang and
               Tzong{-}Ke Yang},
  title     = {The Effectiveness of In-game Advertising: The Impacts of {AD} Type
               and Game/AD Relevance},
  journal   = {{IJEBM}},
  volume    = {10},
  number    = {1},
  pages     = {61--72},
  year      = {2012},
  url       = {http://ijebm.ie.nthu.edu.tw/IJEBM\_Web/IJEBM\_static/Paper-V10\_N1/A07.pdf},
  timestamp = {Mon, 10 Jun 2013 10:49:06 +0200},
  biburl    = {https://dblp.org/rec/bib/journals/ijebm/HuangY12},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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